12 Creative Recruitment Campaign Ideas To Inspire You

A fantastic recruitment project concept can significantly enhance a brand name’s attractiveness in the talent market. And fortunately is that it does not always need a crazy budget!

Now is the time to inject some creativity and fun into your recruitment projects and shake up those dull, tired recruitment tactics that generally start with publishing on task boards (boring).

When your talent group begins creating initial, appealing campaign ideas that connect into and enhance your overall recruitment strategy, you’ll rapidly discover how to attract the finest and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are all about establishing enjoyable and interesting methods to bring in excellent candidates to your brand and make a larger effect on applicants.

Examples include recruitment by means of a dating app, using a mysterious code to crack, hosting meet-ups, or getting the help of an immersive virtual trip.

– You can develop creative ideas for your recruitment project by examining the concerns your talent group has now, researching how other companies hook applicants, or conceptualizing new concepts with your team.

– Three examples of companies believing outside package include IKEA’s 3D-printed meatball campaign, Volvo’s S90 model lorry that interviews its own professionals, and a truly fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After introducing your campaign, develop skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can select from our library of over 150 test design templates to simplify and automate your working with procedure.

What is a creative recruitment project?

Recruiters or talent acquisition teams that use initial recruitment campaign ideas, such as games, crack-the-code tests, AI recruitment bots, or video material, connect straight with the hearts and minds of their target audience.

How do you understand if your organization is using creative concepts in your method?

Well, employment has the skill team been using the exact same recruitment marketing approach for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the very same conventional strategies that everybody else uses, there’s no chance your brand will stand out in the crowd.

When companies connect with candidates in a thoughtful, impactful method with their recruitment marketing, they’re more most likely to bring in the certified individuals they’re trying to find. Now, here’s how your group can begin doing things in a different way.

How do companies think about innovative recruitment campaigns?

It’s not too complex. Let’s walk through the steps for producing successful, original recruitment marketing.

Step 1: Identify your team’s greatest blockers in getting top skill.

Step 2: Next, brainstorm ideas or strategies to conquer those obstacles. Here are some tips:

– Get motivation from other companies already thinking out of the box.
– Put yourself in the shoes of your target audience and consider methods to interact with them in a style and tone that will interest them, such as an animated video.
– Connect to colleagues to gather ideas from a varied group.
– Consider what your business values extremely in its existing workers.

Step 3: Bring all your ideas together and produce your recruitment project technique, including the channels you’ll utilize to publish it, such as social media and your careers website.

Step 4: Review your project cost and guarantee you have the spending plan you need, or adjust your strategy appropriately (keeping in the excellent things your target market likes).

Step 5: Launch your project and hope your task advert and other campaign components get widespread nationwide, worldwide, (and even viral!) attention.

Do we require to outsource customized components of our recruitment projects?

Possibly. We know that not all companies have the resources to pull off every aspect of an imaginative task in-house. Because case, you may need to outsource particular elements to a company, such as:

– Designing social media or other digital ads
– Creating a video (that doesn’t appear like your nephew took your cellphone).
– Creating a complex game or nerdy formula as a recruitment test

Ok, now for the enjoyable stuff.

To assist you win on this new path, we’ve gathered some really ingenious recruiting ideas below. Companies that created some original or inventive attention grabbers to attract terrific candidates.

12 imaginative and inspiring recruiting project examples

Let’s face it, many companies require a recruitment procedure makeover. Especially if they wish to bring in young, qualified candidates (and the company’s employer brand name is as interesting them as a 1970s film).

The following companies (many of which you have actually most likely become aware of) likewise required some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate varieties of junior staff for white-collar offices.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, advertisements, referrals.
Their most original project concept was absolutely their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran during the show’s season ending. It may not have actually included at any big international advertising celebration, but it sure got people talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for unsafe professions like the army is becoming more tough.
Recruitment method: Using pop-culture references to draw in a large variety of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This campaign is special since it uses the concepts of good advertising or copywriting by attracting what is necessary to its specific target audience-communicating about their worths and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is currently extremely underestimated and is also experiencing a quick boost in need post-pandemic.
Recruitment strategy: Using psychological and aspirational messaging to draw in people whose worths line up with the business’s purpose.
Tactics: Advertising campaign throughout TV, digital, print, radio, social, and direct mail.
Recruiting for a job that is usually extremely under-appreciated certainly needs some additional innovative juice. Home Instead chose to use the services of a professional firm for this project to revitalize their brand and hook precisely the best type of people.

The firm produced extremely emotive recruiting videos for this niche market, which 100% hit the mark with their “can’t help but care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital tasks was a hard task.
Recruitment method: Using a significant innovation pattern to sign up with the conversation and enhance their awareness in the tech talent circles.
Tactics: An experimental recruitment campaign utilizing 3D-printed meatballs.
Now, this is a truly initial campaign run by the Swedish furnishings manufacturer IKEA. To bring in skill that considers of the box, they invited possible prospects for an interview over a dish of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor shortages in hospitality post-Covid.
Recruitment method: Targeting jobless, underemployed, and ready-to-work prospects wanting to start their careers in hospitality by highlighting real-life examples of upward mobility.
Tactics: National advertising campaign covering social networks, digital screen ads, radio, and press protection.
These guys are assisting to fill a major pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this eye-opening fact:

The market has actually regained 6.9 million jobs given that April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their project makes possible beginners knowledgeable about the vast array of benefits available with a profession in hospitality and utilizes reviews from existing workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, employment suggested attempting to draw in 1,000 new workers over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to attract tech skills who wish to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s absolutely another imaginative recruitment campaign that the software company, Atlassian, introduced recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their novel idea lined up well with their work-from-home policy that they were also ‘driving home’. And ideally, their innovative thinking has helped them satisfy their Australian and international consumption objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and absence of gender diversity.
Recruitment strategy: Building a transgender and gender-diverse skill swimming pool.
Tactics: Updated recruitment process

This project hit at the heart of the ongoing issue of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) effort to assist reduce employing predispositions by refreshing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew lacks post-Covid
Recruitment technique: Targeting an extremely particular skill section – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another campaign that’s considering of the box. After encountering an interesting market insight that “around 78% of British parents aged 45 and over want to handle a brand-new challenge once their children fly the nest”, EasyJet crafted a recruitment project targeting this particular skill pool.

Filling the team lacks with candidates who are over 45, whose kids have lastly flown the nest, and who are now trying to find a new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a distinguished global motor show and developing the brand name as an emerging hub for automobile software engineering.
Tactics: Event PR

Now that’s turning your average recruitment project method on its head for sure! The team integrated AI into the vehicle’s pedestrian speech technology and car link system to check the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber .
Recruitment technique: Using an innovative, gamified method to engage passive prospects & using a complimentary present.
Tactics: Skills test was advertised on social networks platforms

Our sis company, Toggl Track, wished to employ an SEO supervisor and idea of an enjoyable project that ‘d be a win-win circumstance for all. We produced an abilities test obstacle and advertised it across social media, offering a complimentary t-shirt to applicants who accomplished high ratings.

Reaching passive candidates while getting the word out about our brand to other talented workers worldwide-it does not get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment technique: Activating a brand-new disruptive company brand name to bring in graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and school recruiting visual assets

Walmart’s enormous talent acquisition campaign was created by Nexus and employment assisted offer the brand name a much-needed facelift (given that the retailer might not have actually been top of many prospects’ preferred employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to achieve?

Problem: Attracting young employees in the midst of a labor scarcity.
Recruitment technique: Using a growing interest among young individuals in home renovation and crafting an engaging value proposal to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that presents remodelling stops working recreated as masterpieces, out-of-home, web, and social media material

Intending to hire some 5,000 individuals in a year in the middle of exceptional labor scarcities, Lowe’s Canada was dealing with the significant challenge of attracting younger workers. Partnering with a creative firm, the brand name developed a recruitment campaign concentrating on chances for development and knowing within its network.

They have likewise discovered that 88% of Gen Z trainees want to work for employers who provide access to training and development opportunities.

Training is a top priority for us, so we make certain to offer comprehensive training to everyone who joins our groups. Working in one of our shops is an excellent chance for people to get understanding that will benefit them all their lives.

Inspired by this insight, the brand name released a campaign and exhibit that builds on the desire to discover by revealing engaging examples of restoration failures that young people can avoid by working and discovering at one of the brand name’s shops. Each of the exhibitions had a QR code for using directly for the different employment opportunities.

Thinking about your next initial recruitment project method?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those ingenious business to approach candidates.

Whatever the role, from grabbing up the very best engineers to roping worldwide’s greatest salesmen, employment your recruitment marketing efforts make sure to strike their hearts and minds if you use your creativity!

One simple way to add shimmer to your next recruitment campaign while making it fun and engaging for you and possible candidates is to start with abilities tests. And, no, you do not need to create tests from scratch. Our test library is overflowing with role-specific questions developed by the specialists.

Bid farewell to unsuitable prospects and the hours wasted screening CVs. Create a complimentary Toggl Hire account today to see simply how easy, fun, and fair hiring can be.

Juste loves investigating through writing. A copywriter by trade, she spent the last 10 years in start-ups, informing stories and structure marketing groups. She works at Toggl Hire and discusses how companies can recruit really terrific individuals.