12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment project idea can considerably improve a brand name’s attractiveness in the talent market. And fortunately is that it doesn’t always need a crazy budget!

Now is the time to inject some imagination and fun into your recruitment projects and shock those dull, worn-out recruitment techniques that usually start with publishing on task boards (boring).

When your talent team starts developing initial, appealing project concepts that tie into and reinforce your general recruitment method, you’ll quickly find how to attract the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are everything about developing fun and engaging methods to bring in good candidates to your brand name and make a bigger influence on candidates.

Examples include recruitment via a dating app, using a mysterious code to split, hosting meet-ups, or employing the aid of an immersive virtual trip.

– You can establish creative ideas for your recruitment campaign by examining the concerns your talent group has now, looking into how other business hook applicants, or brainstorming originalities with your group.

– Three examples of organizations thinking outside package consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 design automobile that interviews its own professionals, and a truly fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After launching your project, create abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can select from our library of over 150 test templates to improve and automate your working with process.

What is a creative recruitment campaign?

Recruiters or skill acquisition groups that utilize initial recruitment project concepts, such as video games, crack-the-code tests, AI recruitment bots, or video content, connect straight with the hearts and minds of their target audience.

How do you know if your company is utilizing innovative concepts in your technique?

Well, has the talent group been utilizing the very same recruitment marketing method for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the exact same conventional strategies that everyone else utilizes, there’s no other way your brand name will stand apart in the crowd.

When companies engage with candidates in a thoughtful, impactful method with their recruitment marketing, they’re more most likely to attract the certified individuals they’re looking for. Now, here’s how your team can begin doing things in a different way.

How do companies consider creative recruitment projects?

It’s not too complex. Let’s walk through the actions for producing effective, original recruitment marketing.

Step 1: Identify your team’s most significant blockers in getting top talent.

Step 2: Next, brainstorm ideas or strategies to overcome those challenges. Here are some suggestions:

– Get inspiration from other companies already considering of the box.
– Put yourself in the shoes of your target audience and think about methods to interact with them in a design and tone that will interest them, such as an animated video.
– Connect to associates to gather ideas from a diverse group.
– Consider what your business values highly in its current workers.

Step 3: Bring all your concepts together and develop your recruitment project strategy, consisting of the channels you’ll utilize to release it, such as social media and your professions site.

Step 4: Review your project cost and guarantee you have the budget you require, or change your strategy accordingly (keeping in the good stuff your target market likes).

Step 5: Launch your campaign and hope your job advert and other campaign elements get extensive nationwide, international, (or even viral!) attention.

Do we need to outsource specialized components of our recruitment campaigns?

Possibly. We understand that not all companies have the resources to manage every aspect of a creative task in-house. In that case, you might need to outsource specific components to an agency, such as:

– Designing social media or other digital advertisements
– Creating a video (that doesn’t appear like your nephew took your smart phone).
– Creating a complex video game or nerdy formula as a recruitment test

Ok, now for the enjoyable things.

To assist you win on this new path, we’ve gathered some genuinely innovative recruiting ideas listed below. Companies that created some initial or innovative attention grabbers to reel in great candidates.

12 creative and motivating recruiting project examples

Let’s face it, numerous organizations are in need of a recruitment procedure transformation. Especially if they desire to bring in young, qualified prospects (and the company’s employer brand is as attracting them as a 1970s film).

The following business (the majority of which you have actually likely heard of) also required some fresh concepts for their recruitment marketing to jazz up their outdated image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough numbers of junior personnel for white-collar offices.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, advertisements, referrals.
Their most initial project concept was certainly their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran throughout the program’s season ending. It might not have included at any big international marketing festival, however it sure got individuals talking. Which’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for dangerous occupations like the army is becoming harder.
Recruitment strategy: Using pop-culture referrals to attract a large range of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is unique because it utilizes the of good marketing or copywriting by attracting what is essential to its specific target audience-communicating about their values and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is currently extremely undervalued and is likewise experiencing a fast increase in demand post-pandemic.
Recruitment strategy: Using psychological and aspirational messaging to draw in people whose worths align with the business’s purpose.
Tactics: Ad campaign throughout TV, digital, print, radio, social, and direct mail.
Recruiting for a task that is normally extremely under-appreciated certainly requires some additional creative juice. Home Instead chose to use the services of a professional agency for this project to refresh their brand name and hook precisely the ideal type of individuals.

The company created exceptionally emotive recruiting videos for this niche industry, which 100% hit the mark with their “can’t assist however care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital jobs was a tough task.
Recruitment technique: Using a significant technology pattern to sign up with the conversation and boost their awareness in the tech talent circles.
Tactics: A speculative recruitment campaign utilizing 3D-printed meatballs.
Now, this is a truly initial project run by the Swedish furnishings maker IKEA. To draw in skill that considers of the box, they invited possible prospects for an interview over a dish of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor lacks in hospitality post-Covid.
Recruitment method: Targeting unemployed, underemployed, and ready-to-work prospects aiming to start their professions in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertisement campaign covering social networks, digital display screen advertisements, radio, and press coverage.
These guys are helping to fill a major pandemic-driven work space. In the US alone, the Bureau of Labor Statistics shared this mind-blowing figure:

The market has actually restored 6.9 million jobs because April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes possible newbies knowledgeable about the large variety of advantages available with a profession in hospitality and uses reviews from existing employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, implied attempting to draw in 1,000 brand-new employees over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech skills who wish to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s absolutely another imaginative recruitment campaign that the software business, Atlassian, released recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their unique idea aligned well with their work-from-home policy that they were also ‘driving home’. And hopefully, their ingenious thinking has actually helped them satisfy their Australian and global consumption objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: referall.us A prejudiced recruitment process and absence of gender diversity.
Recruitment technique: Building a transgender and gender-diverse skill swimming pool.
Tactics: Updated recruitment process

This project hit at the heart of the ongoing problem of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) initiative to help decrease hiring predispositions by revitalizing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team shortages post-Covid
Recruitment technique: Targeting an extremely specific talent section – empty nesters and over-45’s.
Tactics: Advertising campaign

Now, this is another campaign that’s considering of package. After stumbling upon a remarkable market insight that “around 78% of British parents aged 45 and over want to take on a new obstacle once their children fly the nest”, EasyJet crafted a recruitment project targeting this particular talent swimming pool.

Filling the crew lacks with prospects who are over 45, whose kids have lastly flown the nest, and who are now looking for a new career adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a popular global motor program and developing the brand as an emerging center for vehicle software application engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign strategy on its head for sure! The group integrated AI into the car’s pedestrian speech innovation and automobile connect system to test the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment method: Using an innovative, gamified method to engage passive candidates & providing a totally free present.
Tactics: Skills test was advertised on social networks platforms

Our sister business, Toggl Track, wished to hire an SEO manager and thought of an enjoyable campaign that ‘d be a win-win circumstance for all. We produced a skills test obstacle and marketed it across social networks, offering a totally free tee shirt to applicants who accomplished high scores.

Reaching passive candidates while getting the word out about our brand name to other talented workers worldwide-it does not get better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment technique: Activating a new disruptive employer brand to draw in graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual assets

Walmart’s massive talent acquisition project was created by Nexus and assisted provide the brand name a much-needed facelift (because the seller might not have actually been leading of many prospects’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign attempting to attain?

Problem: Attracting young employees in the middle of a labor lack.
Recruitment method: Using a growing interest among young people in home renovation and crafting an engaging value proposition to set themselves apart from other companies.
Tactics: An exhibit, The Hall of Fail, that presents restoration fails recreated as artworks, out-of-home, web, and social media content

Intending to hire some 5,000 individuals in a year in the middle of extraordinary labor scarcities, Lowe’s Canada was facing the huge obstacle of bring in younger employees. Partnering with a creative firm, the brand created a recruitment campaign concentrating on chances for growth and knowing within its network.

They have likewise discovered that 88% of Gen Z students desire to work for companies who provide them access to training and growth chances.

Training is a priority for us, so we make certain to offer extensive training to everyone who joins our teams. Operating in one of our shops is a great opportunity for individuals to acquire knowledge that will benefit them all their lives.

Inspired by this insight, the brand launched a project and exhibition that constructs on the desire to find out by showing engaging examples of remodelling failures that youths can prevent by working and finding out at one of the brand name’s shops. Each of the exhibitions had a QR code for using directly for the different employment opportunities.

Thinking of your next original recruitment campaign strategy?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those innovative business to approach candidates.

Whatever the function, from getting up the very best engineers to roping in the world’s biggest salespersons, your recruitment marketing efforts make certain to strike their hearts and minds if you use your creativity!

One easy method to include shimmer to your next recruitment project while making it enjoyable and engaging for you and potential candidates is to begin with abilities tests. And, no, you do not have to produce tests from scratch. Our test library is teeming with role-specific concerns established by the professionals.

Say goodbye to inappropriate candidates and the hours lost screening CVs. Create a totally free Toggl Hire account today to see just how easy, enjoyable, and fair hiring can be.

Juste enjoys examining through writing. A copywriter by trade, she invested the last 10 years in startups, telling stories and structure marketing groups. She operates at Toggl Hire and composes about how companies can hire truly fantastic people.