12 Creative Recruitment Campaign Ideas To Inspire You

A terrific recruitment project idea can considerably improve a brand name’s beauty in the talent market. And the bright side is that it doesn’t always require an insane budget plan!

Now is the time to inject some creativity and fun into your recruitment projects and shock those boring, overused recruitment methods that generally start with posting on job boards (boring).

When your skill team begins developing initial, appealing campaign ideas that tie into and enhance your total recruitment method, you’ll rapidly discover how to attract the best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are everything about developing fun and interesting ways to bring in good prospects to your brand and make a bigger influence on applicants.

Examples include recruitment via a dating app, using a mystical code to break, hosting meet-ups, or getting the assistance of an immersive virtual tour.

– You can develop imaginative concepts for your recruitment project by evaluating the issues your skill team has now, investigating how other business hook candidates, or brainstorming originalities with your group.

– Three examples of organizations believing outside the box consist of IKEA’s 3D-printed meatball project, Volvo’s S90 model automobile that interviews its own specialists, and an actually enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so keep reading).

– After launching your campaign, produce skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can pick from our library of over 150 test templates to improve and automate your hiring procedure.

What is an innovative recruitment campaign?

Recruiters or talent acquisition groups that utilize original recruitment project ideas, such as games, crack-the-code tests, AI recruitment bots, or video material, link directly with the hearts and minds of their target market.

How do you know if your company is using creative ideas in your strategy?

Well, has the skill team been using the very same recruitment marketing approach for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the same conventional methods that everybody else utilizes, there’s no chance your brand name will stand apart in the crowd.

When companies engage with candidates in a thoughtful, impactful method with their recruitment marketing, they’re more most likely to bring in the qualified individuals they’re searching for. Now, here’s how your team can start doing things differently.

How do companies think about innovative recruitment projects?

It’s not too complex. Let’s walk through the steps for producing successful, initial recruitment marketing.

Step 1: Identify your team’s most significant blockers in obtaining leading skill.

Step 2: Next, brainstorm ideas or techniques to conquer those challenges. Here are some suggestions:

– Get inspiration from other companies currently thinking out of the box.
– Put yourself in the shoes of your target market and think of ways to communicate with them in a style and tone that will interest them, such as an animated video.
– Connect to colleagues to collect concepts from a diverse group.
– Consider what your business values highly in its existing workers.

Step 3: Bring all your ideas together and produce your recruitment campaign technique, consisting of the channels you’ll use to release it, such as social media and job your careers site.

Step 4: Review your project expense and guarantee you have the spending plan you need, or adjust your strategy accordingly (keeping in the good things your target audience likes).

Step 5: Launch your project and hope your task advert and other project aspects get prevalent nationwide, global, (or even viral!) attention.

Do we need to outsource customized elements of our recruitment projects?

Possibly. We understand that not all companies have the resources to manage every aspect of a creative project in-house. Because case, you may need to contract out particular elements to a firm, such as:

– Designing social media or other digital advertisements
– Creating a video (that doesn’t appear like your nephew stole your cellphone).
– Creating a complex video game or unpopular formula as a recruitment test

Ok, job now for the enjoyable things.

To assist you win on this brand-new path, we have actually gathered some truly innovative recruiting ideas below. Companies that created some original or inventive attention grabbers to attract fantastic prospects.

12 creative and inspiring recruiting campaign examples

Let’s face it, lots of companies are in need of a recruitment procedure remodeling. Especially if they wish to draw in young, competent candidates (and the company’s employer brand is as interesting them as a 1970s movie).

The following companies (many of which you’ve most likely become aware of) also required some fresh ideas for their recruitment marketing to jazz up their out-of-date image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting sufficient numbers of junior personnel for white-collar offices.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, advertisements, referrals.
Their most original project concept was certainly their US zombie recruitment video-a Walking Dead-themed recruitment advertisement that ran throughout the program’s season ending. It might not have featured at any huge international marketing celebration, but it sure got people talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for harmful occupations like the army is becoming more difficult.
Recruitment method: Using pop-culture references to bring in a broad variety of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This project is unique due to the fact that it utilizes the concepts of excellent marketing or copywriting by appealing to what is very important to its specific target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is presently extremely underestimated and is likewise experiencing a rapid increase in need post-pandemic.
Recruitment technique: Using psychological and aspirational messaging to attract people whose values align with the business’s purpose.
Tactics: job Advertising campaign across TV, digital, print, radio, social, and direct mail.
Recruiting for a job that is typically extremely under-appreciated absolutely requires some additional imaginative juice. Home Instead chose to use the services of an expert firm for this project to revitalize their brand name and hook exactly the ideal kind of individuals.

The agency created very emotive recruiting videos for this niche market, which 100% struck the mark with their “can’t help however care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career destination, and filling tech and digital tasks was a difficult task.
Recruitment technique: Using a significant innovation pattern to join the conversation and enhance their awareness in the tech skill circles.
Tactics: An experimental recruitment campaign utilizing 3D-printed meatballs.
Now, this is a truly original campaign run by the Swedish furnishings manufacturer IKEA. To bring in skill that thinks out of package, they invited prospective prospects for an interview over a dish of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor scarcities in hospitality post-Covid.
Recruitment technique: Targeting jobless, underemployed, and ready-to-work candidates aiming to begin their in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social networks, digital display advertisements, radio, and press coverage.
These guys are helping to fill a major pandemic-driven work gap. In the US alone, the Bureau of Labor Statistics shared this eye-opening statistic:

The market has actually restored 6.9 million tasks considering that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes potential newbies knowledgeable about the huge variety of benefits available with a career in hospitality and utilizes testimonials from present staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, implied trying to bring in 1,000 new workers over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech skills who wish to work from another location.
Tactics: A physical recruitment drive in a top quality Van

This one’s certainly another creative recruitment project that the software application company, Atlassian, introduced just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their novel concept aligned well with their work-from-home policy that they were also ‘driving home’. And hopefully, their ingenious thinking has assisted them satisfy their Australian and worldwide intake objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and lack of gender diversity.
Recruitment strategy: Building a transgender and gender-diverse skill swimming pool.
Tactics: Updated recruitment process

This campaign hit at the heart of the continuous concern of gender equality in mining. Global mining giant BHP just recently ran an effective, global-first (for BHP) initiative to help decrease employing predispositions by revitalizing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew lacks post-Covid
Recruitment strategy: Targeting a really particular talent section – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another campaign that’s considering of the box. After discovering a remarkable market insight that “around 78% of British parents aged 45 and over wish to handle a brand-new challenge once their children fly the nest”, EasyJet crafted a recruitment campaign targeting this specific talent pool.

Filling the crew lacks with candidates who are over 45, whose kids have actually lastly flown the nest, and who are now trying to find a brand-new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a distinguished global motor program and developing the brand as an emerging hub for automotive software application engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign strategy on its head for sure! The group incorporated AI into the cars and truck’s pedestrian speech innovation and vehicle link system to check the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment technique: Using an innovative, gamified approach to engage passive candidates & using a complimentary gift.
Tactics: Skills test was advertised on social networks platforms

Our sibling business, Toggl Track, desired to employ an SEO supervisor and idea of an enjoyable campaign that ‘d be a win-win situation for all. We created a skills test challenge and promoted it across social media, using a complimentary t-shirt to applicants who attained high scores.

Reaching passive prospects while spreading out the word about our brand name to other gifted workers worldwide-it doesn’t get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment method: Activating a new disruptive employer brand name to draw in graduates.
Tactics: Campus recruitment with an experiential VR trip, careers page overhaul, video series, redeveloping all in-store and campus recruiting visual properties

Walmart’s huge skill acquisition project was created by Nexus and helped offer the brand name a much-needed facelift (considering that the merchant might not have actually been top of lots of prospects’ preferred company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project attempting to achieve?

Problem: Attracting young employees in the middle of a labor shortage.
Recruitment strategy: Tapping into a growing interest among young people in home renovation and crafting an engaging worth proposal to set themselves apart from other employers.
Tactics: An exhibit, The Hall of Fail, that presents renovation fails recreated as works of art, out-of-home, web, and social media content

Intending to recruit some 5,000 people in a year amidst extraordinary labor lacks, Lowe’s Canada was facing the significant difficulty of attracting younger workers. Partnering with an imaginative firm, the brand designed a recruitment project concentrating on chances for development and learning within its network.

They have actually also found that 88% of Gen Z trainees desire to work for employers who provide access to training and growth chances.

Training is a top priority for us, so we ensure to use thorough training to everybody who joins our groups. Working in one of our shops is a great chance for people to gain knowledge that will benefit them all their lives.

Inspired by this insight, the brand name launched a campaign and exhibition that builds on the desire to learn by showing engaging examples of renovation failures that young individuals can avoid by working and discovering at one of the brand name’s shops. Each of the exhibitions had a QR code for using directly for the different open positions.

Thinking about your next initial recruitment campaign strategy?

We hope this list has got you buzzing about your next recruitment campaign and how you can match those innovative companies to approach prospects.

Whatever the role, from grabbing up the very best engineers to roping on the planet’s biggest salespersons, your recruitment marketing efforts are sure to hit their hearts and minds if you use your creativity!

One easy way to add sparkle to your next recruitment campaign while making it fun and engaging for you and prospective applicants is to start with skills tests. And, no, you don’t need to develop tests from scratch. Our test library is teeming with role-specific concerns developed by the professionals.

Bid farewell to inappropriate prospects and the hours lost screening CVs. Create a totally free Toggl Hire account today to see simply how simple, fun, and fair hiring can be.

Juste likes investigating through writing. A copywriter by trade, she spent the last 10 years in startups, informing stories and building marketing groups. She operates at Toggl Hire and blogs about how companies can recruit actually fantastic individuals.